The rising of our ego, our breakthrough, the most entertaining art of Africa… NOLLYWOOD
Just like filmmakers such as Ola Balogun and Hubert Ogunde in the 1960s made great films, yet were frustrated by the high cost of film production.
Upcoming film makers were sent back into retreat, they were unable to shoot films but they had the passion. They wrote more, they rehearsed, they talked about films and their parents sighed. Just like you and I, There is some debate concerning what caused this small local market in videos to explode into a booming industry that has pushed foreign media off the shelves in much of Africa and is now marketed all over the world. Use of English rather than local languages served to expand the market. Aggressive marketing using posters, trailers, and television advertising also played a role in Nollywood's success. Yet we failed again, this time we lost focus in the art and followed the money. We failed the masses; we refused to grow with the ever revolving technology, they expected more than we offered.
But once again we have risen from slumber; we must start to write those stories that the world wants to see in televisions and Cinemas, we must start to raise young and educated stars, talented youths across Africa. We have said no to the monopoly of the art of Nollywood.
Nigeria is not only rich in natural resources, we are rich in mental strength and expertise, we can use modern technology efficiently, we can manipulate editing software, we can use RED, DSLR,HDV, we can mix good sounds, we are now making good films again.
My fellow film makers and the upcoming actors and actresses, we must always quench the visual urge of millions of viewers that are waiting for us to rise. We must boost Nigeria economy through media export such as Nollywood films.
Finally, to our viewers worldwide, we assure you that when next you step into the store and buy an original copy of a Nigeria film or drive down a cinema with your children to see a our short films, you will be thrilled with suspense that will quench your ever demanding curiosity in our rich Nigerian stories…watch out for my short film soon. Always visit my blog
Ugwuja George Odinakachi